In the realm of marketing, knowing the way consumers behave is just like carrying a tool imperative to success. What happens when you combine psychology with economics is that we get behavioral economics; a field that investigates the reasons behind consumer choices. Allowing
The ever-increasingly mobile digital landscape acquires mobile marketing skills essential for business survival, more than ever. Smartphone propagation transforms the public into the user base to a great extent, so chasing the audience who spends more time on their mobile devices than ever
In a digital world, in which all this interaction is another exchanged thought, the marketer’s paradigm is ever-changing. With the business world increasingly competing with cutting-edge technologies, knowing the upcoming trends and technologies of the digital marketing ecosystem could be an indispensable necessity
Influencer marketing has proved to be an important part of contemporary marketing strategies, turning things around significantly to how brands are now able to effectively engage with their target markets. It is a digital era where consumers face a high density of advertisement
In the present age where everything is running at a high speed and the digital world is prevailing, digital marketing is the one hand that you cannot be separated from to face the online competition. With the rapidly changing technological environment and consumerism